Branding for Sloyu mindfulness.
Mindfulness training is the epicenter of the birth of the Sloyu brand. Based on the principles of balance and relaxation, we have designed an identity that follows the same line of argument in all its branches. Everything is held under the figure of bee-eater, a bird with a very wide chromatic range that behaves according to the values sought. In addition this bird has a peculiar history that you can discover to the details in the blog.
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