Be your magic

Design of the corporate identity, tampons and lettering of Be your magic, Concept Store & Gallery.This branding had to represent a dreamlike universe full of different shapes and colors to symbolize the essence of the store/gallery. Starting from this conceptual base, and having this collage as a graphic language, we created a brand that aimed to the simplification of each letter without loosing its reading.

Be your magic contains an intrinsic message and for that reason it was even more important not to lose its meaning. The brand is accompanied by the following graphic collage. the brand is placid, balanced and static in contrast to its graphic language, which is striking, playful and surprising.

The brand Be your magic was created in two versions, one on the side and a centered one. Following the chosen color range, we chose some specific combinations of colours, non-endeless.

This is the graphic code created to follow the brand, with a powerful and varied language, easy to recognize and eye-catching. Only parts of this collage will be taken to be added to the graphic identity, never the whole. This way, the number of possible combinations is higher and the texture is better shown.

With the new brand and the graphic code, we proceeded with the making of a brandbook for Be your magic.

MORE IDENTITY PROJECTS

Be your magic

Design of the corporate identity, tampons and lettering of Be your magic, Concept Store & Gallery.This branding had to represent a dreamlike universe full of different shapes and colors to symbolize the essence of the store/gallery. Starting from this conceptual base, and having this collage as a graphic language, we created a brand that aimed to the simplification of each letter without loosing its reading.

Be your magic contains an intrinsic message and for that reason it was even more important not to lose its meaning. The brand is accompanied by the following graphic collage. the brand is placid, balanced and static in contrast to its graphic language, which is striking, playful and surprising.

The brand Be your magic was created in two versions, one on the side and a centered one. Following the chosen color range, we chose some specific combinations of colours, non-endeless.

This is the graphic code created to follow the brand, with a powerful and varied language, easy to recognize and eye-catching. Only parts of this collage will be taken to be added to the graphic identity, never the whole. This way, the number of possible combinations is higher and the texture is better shown.

With the new brand and the graphic code, we proceeded with the making of a brandbook for Be your magic.

MORE IDENTITY PROJECTS